The Business Case for Irrelevance.
A call for more irrelevance
My life as I know it has been created by “irrelevant” events.
- When my parents bought me my first home computer, it was irrelevant to my existing hobbies.
- When I took a job in advertising, it was irrelevant to the degree I’d actually obtained.
- And spending a year in Paris studying French was irrelevant to everything that happened before and since, but no less influential.
If I’d stuck with what was relevant, I’d still be playing with a Fisher Price telephone.
Irrelevance powers professional performance
Professionally, some irrelevance is crucial to our performance. A breakthrough approach to, say, social marketing will not come from searching in the same places as everyone else. And yet, our focus is usually on relevance, right?
