Rule No. 2: Don’t go searching for a subject, let your subject find you. You can’t rush inspiration.
Rule No. 7: Writer’s block is a tool — use it. When asked why you haven’t produced anything lately, just say, “I’m blocked.” Since most people think that writing is some mystical process where characters “talk to you” and you can hear their voices in your head, being blocked is the perfect cover for when you just don’t feel like working. The gods of creativity bless you, they forsake you, it’s out of your hands and whatnot. Writer’s block is like “We couldn’t get a baby sitter” or “I ate some bad shrimp,” an excuse that always gets you a pass. The electric company nagging you for money, your cell provider harassing you, whatever — just say, “I’m blocked,” and you’re off the hook. But don’t overdo it. In the same way the baby-sitter bit loses credibility when your kids are in grad school, there’s an expiration date. After 20 years, you might want to mix it up. Throw in an Ellisonian “My house caught fire and burned up my opus.” The specifics don’t matter — the important thing is to figure out what works for you.”